The Ida Tote Bag is the perfect size to carry all your essentials and is a must-have for anyone who needs a practical and reliable tote bag.
A multi-award winning bag, Ida was announced as a winner at both the 2023 Junior Design Awards and SHE-com awards. See what the judges had to say:
"Chic and understated. I absolutely love this bag. A great buy for anyone who wants a bag that’s practical, stylish and long-term." - Bonita Turner, editor of Junior
"A smart design that caters beautifully to multipurpose wear. This bag will take you from a shopping trip to nursery drop-off and the office. The classic, sleek design makes it versatile and easy to wear. I like the idea of the organiser which can be pre-packed and slotted in when needed. A lot of versatility for the price point." - Frankie Graddon, Fashion editor and writer
"The removable organiser is a game changer. Love the design and the versatility of this bag." - Eleonore Crompton Deputy Editor, Junior
