The Ida tote will carry everything you need (and maybe a little bit more) with innovative features such as a zippered opening, internal zippered privacy pocket, grab handles in addition to the long shoulder straps, a semi-structured yet soft self-standing design for easy access, and expandable sides.
Designed to be both practical and stylish, Ida boasts a large expandable interior with wide opening gusset, making it easy to access and organise your personal items. The sides of the bag can unzip to further expand the space inside for bulkier items, transforming it into the perfect shopping tote or even beach bag.
The Ida Tote Bag is the perfect size to carry all your essentials and comfortably accommodates a 15-inch laptop. With its large expandable interior, it will fit everything and more, making it ideal for a work bag, large shopping tote, or holiday outings. This understated and practical tote is perfect for daily wear, and can be carried over your shoulder or with the grab handles. It even has the option to hang it from your pram with additional pram clips (sold separately), making it the perfect bag for mums on the go.
Pair it with some of our organising systems to make the Ida suit your lifestyle. Whether that's a Bag Organiser to keep everything neat, an Insulated Pouch for your lunch or snacks, or even an Everything Pouch to hold your tech - the possibilities are endless.
Made from high-quality vegan leather, the Ida is both lightweight and durable, and is beautiful & soft to the touch. This bag is a must-have for anyone who needs a practical and reliable tote bag.
Zippered Top – Unlike other tote bags, the Ida Tote features a zipper across the opening to prevent all of your items from spilling out, keeping everything nice and secure.
Expandable side zips – Need a little bit more space? The Ida has got you! The zips on each side of the bag can unzip to provide more room for those times when you need to carry bulkier items such as towels or your shopping.
Grab Handles – In addition to long shoulder straps, Ida also features two shorter grab handles for ease of use. These come in handier than you might think when moving the bag around – thank us later!
Add on our removable Bag Organiser (sold separately or as a set here) to keep everything, well, organised! With 10 pockets, there’s a spot for everything (yes, even a 1L Frank Green bottle) so you’re never hunting around in the bottom of your bag for those elusive sunnies ever again. Pack it full of your things, nappy change things, work things, or a mix of everything – the choice is yours.